Senior Affiliate Manager
Job Overview
We are seeking an experienced Senior Affiliate Manager with a proven track record of cultivating and managing high-performing digital marketing partnerships to lead Matchbook’s affiliate marketing program across our multinational portfolio of real-money gaming products (Sports/Casino/Bingo). Reporting to the Head of Growth, the ideal candidate will leverage their deep understanding of the iGaming industry, and strong negotiation skills, to build relationships to cost-effectively grow the affiliate channel.
Role & Responsibilities
Affiliate Program Management
- Develop and execute the affiliate marketing strategy, manage to monthly, quarterly and annual targets to drive customer acquisition and revenue growth
- Recruit, onboard, and maintain a network of high-value affiliates (publishers, influencers, content sites, etc.)
- Structure and negotiate commission plans, CPA deals, and tenancy agreements
- Monitor affiliate performance to ensure compliance with company policies and industry regulations
Performance Optimisation & Analytics
- Analyse channel and partner performance against key metrics (CPA, CPL, ROI, conversion rates) to optimise affiliate campaigns
- Manage regular channel activities through affiliate management software (Raventrack/Income Access)
- Provide regular reports on affiliate performance, market trends, and competitor activity.
Network Growth & Relationship Management
- Foster strong relationships with top-tier affiliates and media partners
- Represent Matchbook at industry events (e.g., SIGMA, iGB Affiliate), growth Matchbook’s profile within the industry, and expand the affiliate network
- Collaborate with internal teams (Data Analytics, Paid Media, Social Media, CRM, and Creative) to align affiliate tactics with broader marketing goals
- Stay abreast of industry and competitor activities and leverage that knowledge to inform business planning and development decisions
What we are looking for
- 3-5 years of affiliate marketing experience, preferably in gambling or iGaming. Sports betting and Casino a plus
- Strong network of gaming industry contacts
- Proficiency with affiliate tracking platforms
- Data-driven mindset with expertise in Google Analytics, Excel, and Tableau
- Excellent negotiation and relationship building skills
- Strong verbal and written communication skills
- Knowledge of digital marketing including familiarity with SEO, app download, and digital marketing trends
- Familiarity with gambling digital marketing regulations and compliance (e.g., responsible gambling, data privacy)
- Experience working in international markets (e.g., Europe, LATAM, North America) a plus
- Fluency in Spanish and/or Portuguese a plus
Location: [Remote/On-site/Hybrid]
Xanadu is an equal opportunities employer
